Having a website with top-notch functionalities is now an essential element in a world where technology is growing rapidly. Integrating your website with features such as accelerated mobile pages makes sure that your business is accessible to the maximum number of people. Get accelerated mobile pages through the Website Development Services in Noida, India.

Primary Goal of AMP

Accelerated Mobile Pages, commonly known as AMP, is an open-source initiative aimed at improving the performance of web content on mobile devices. Launched by Google in 2015, AMP's primary goal is to create faster-loading, more user-friendly mobile web pages. 

At its core, AMP achieves speed improvements by using a stripped-down version of HTML and implementing strict limitations on JavaScript usage. This approach results in lightweight pages that load almost instantly, even on slower mobile connections.

The Framework

The AMP framework consists of three main components: AMP HTML, AMP JavaScript, and AMP Cache. AMP HTML is a subset of standard HTML with custom AMP-specific tags and properties. AMP JavaScript manages resource loading and ensures fast rendering. AMP Cache, provided by Google, serves and validates AMP pages, further enhancing their performance. Microflair leverages this to provide stunning website development services in Noida, India.

Publishers and developers can create AMP versions of their web pages alongside standard versions. When users search for content on mobile devices, AMP pages are often prioritized in search results, appearing in a dedicated carousel at the top of the page, a lot of website development companies in India utilize this to provide a better SERP ranking for their clients as well. 

Potential Drawback

While AMP offers significant speed benefits, it has faced criticism for potentially giving Google too much control over web content and limiting publishers' flexibility in page design and functionality. Some argue that similar performance improvements can be achieved through other optimization techniques without relying on AMP.

Despite the controversy, many major Website Development Companies in India and platforms have adopted AMP, recognizing its potential to improve user experience and engagement on mobile devices. As mobile internet usage continues to grow, the importance of fast-loading, efficient web pages remains a key focus for developers and content providers alike.