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Blog Details

08May

The Butterfly and Cockroach Effect in The World of Logos

Looks Matter! and a Sumptuous Logo is All Your Business Needs

“First impression is the last impression.” you must have heard this phrase so many times that it has now become common knowledge. The phrase indirectly implies that the visual appeal of anything existing is of primary importance. This is the reason why we euphemize butterflies with a plethora of positive connotations and on the other hand a cockroach with all the negative ones. 


The lightning-fast-paced modern society is merciless, and a quick glance is sometimes all your business can manage from the people. A Logo that Turns Heads is the basic requirement for any business. If a logo representing a business fails to interest people it eventually results in the demise of that business. 

Brand Recognition: Your business logo can help people recognize your brand from a distance just by a quick look. The abundance appearance of your products can ignite people's will to learn more about your business. 

Let’s consider a hypothetical situation where a person goes out for a stroll, notices a pair of shoes that they really like, and sees a brand logo with it. Through innate curiosity, this individual will try and learn about your business.

Events such as these occur thousands of times on a daily basis and let you promote your business free of cost!


Giving a Sense of Belonging to The Consumers: A brand logo can give people a sense of belonging by making them a part of their community. Logos help businesses create a connected community which increases brand loyalty. 


There are Certain Factors One Must Keep in Mind While Designing or Buying a Logo: Let's dive into the world of logo designing and understand what are the factors that would determine the success of any logo and with it the whole brand. 

  • Should Not be Based on Trends: Trends change within days, and people get over them just as quickly as they jump on the fear of missing out train. A brand logo should be timeless, to stay relevant over the maximum number of years.

  • Simple Design: Tacky and over-the-top designs have often been reported to push people away because consumers only notice the logo for a very short period. This is why it becomes a necessity for brands to be able to reflect their identity with a simple timeless logo.

  • Flexible: A logo would be used in multiple forms, and it needs to be flexible enough to be molded according to the requirement. It should be comprehensible even when enlarged or shrunk for different purposes. 


Conclusion: You’ll need the Best Graphic Designing Agency in India to hook your business with a logo that stands out and does the job. Microflair’s team of stunning graphic designers will snatch away your worries and make your business recognizable with a timeless logo. 

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