Search engine optimization is a process that is extensively used to enable a website to reach more people by achieving a better rank on the search engine result page. Also known as an organic process, SEO has become ubiquitous, and the market has become very competitive, the need for SEO services in India is conspicuous. SEO is divided into three broad categories, which are on-page SEO, off-page SEO, and technical SEO. This article will make you aware of how all three branches of SEO and the Best SEO Company in Noida, India, help websites gain more reach. 

On-Page SEO

This type of SEO includes optimizing specific web pages by achieving a good ranking for relevant keywords. As its inclusions, it is about inserting keywords in the title, heading, and body, the correct use of meta descriptions and the alt tags, and the proper architecture of the latter. On-page SEO also includes content, readability, and other content-related aspects such as how easy it is for anyone to use. From this context, different forms of web content can be tailored to be informative and entertaining to the users, and in the process of satisfying searcher intent, websites’ level of relevance and authority will be boosted in the eyes of search engines.   

Off-Page SEO

Off-page SEO is a form of optimization that pushes a website towards better ranking by working independently from it. It is crucial to establish that one of the main concepts of off-page SEO is mainly link building – the process of obtaining valuable backlinks from efficient sites. Such are the backlinks that serve to promote content as one that deserves credibility and should appear higher in the search engine results list. Others that are also considered to be off-page SEO techniques include social media optimization, influencer marketing, and brand awareness which play unique roles in establishing a worthy presence of a website. Microflair is known to be the best SEO Company in Noida, India, contact us to collaborate and reap all the benefits of off-page SEO.

Technical SEO

Technical SEO is a technical site optimization process that deals with the things that make website and search engine crawlers function optimally. Here, we have aspects like the general speed and performance of the website, and response based on the device used which could be a mobile phone, XML site map, or robot. documents, such as .txt files, and the implementation of structuring entities for data. Other components of technical SEO include parts such as URL formation, layouts, structures, and server settings. Through technical SEO optimization, websites are therefore able to eliminate various factors that make it hard for search engines to fade, index and interpret the content they arrive at.